In 2013, the Smallholder Alliance for Sorghum in Haiti
(SMASH, implemented by Papyrus) was launched by BRANA, a Heineken
company, to strengthen the sorghum value chain and spur socially inclusive
growth in Haiti. In 2016, SMASH partnered with RTI International and
Dimagi to develop SMASH Mobil, an integrated mobile technology and
reporting system, to support actors across the value chain.
2018 September
Local sourcing is at the heart of HEINEKEN’s “Brewing a Better Future” sustainability strategy. In Haiti, HEINEKEN has committed to purchase locally sourced sorghum, improving the lives of over 18,000 farmers under the SMASH project.