In 2013, the Smallholder Alliance for Sorghum in Haiti (SMASH, implemented by Papyrus) was launched by BRANA, a Heineken company, to strengthen the sorghum value chain and spur socially inclusive growth in Haiti. In 2016, SMASH partnered with RTI International and Dimagi to develop SMASH Mobil, an integrated mobile technology and reporting system, to support actors across the value chain.
Local sourcing is at the heart of HEINEKEN’s “Brewing a Better Future” sustainability strategy. In Haiti, HEINEKEN has committed to purchase locally sourced sorghum, improving the lives of over 18,000 farmers under the SMASH project.
Amid the struggles of Haiti’s economy, pockets of opportunity exist that, if used effectively, could improve the standard of living for thousands of people. Agribusiness is one sector that offers high potential for development. In recent years, RTI has been working with local partners to strengthen the market for several of Haiti’s main crops, while expanding earning potential and job opportunities in agriculture.
Friday, in the Étoile du Nord in Carrefour Vincent (Drouillard), the US Agency for International Development (USAID), the Inter American Development Bank (IDB), and the National Brasserie d'Haiti SA (BRANA), have joined the sorghum farmers to celebrate the integration of the IDB to the program Smallholders Alliance for Sorghum in Haiti (SMASH), the alliance of small sorghum farmers in Haiti, launched in 2013 by the BRANA.